Visual Identity

Delivery:

Logos Package

Visual Identity

Corporate Guidelines

Year:

2023

About:
Led the design team to rebrand Shnier proprietary brands, selecting a simple and clean font to resonate with modern audiences, while staying true to the brand’s core values and heritage. Through competitor analysis and meticulous design execution, the project successfully revitalized the brand’s image and positioned it for sustained growth in today’s challenging market environment. 

Branding

Delivery:
Report
Letterhead
Press Release

Year:
2025

About:
When FAFIA-AFAI needed a cohesive brand identity to amplify their mission, I stepped in to create a set of stationery that reflected their passion and purpose. From letterheads to reports, every element was designed to be approachable, professional, and true to their community-driven work. Using a warm and welcoming typeface + colours, I helped bring their voice to life on paper. Now, every letter they send carries the heart of their mission.

Logos

Speech Pathologist Logo

Delivery:

Horizontal + vertical logo

Brandmark

Wordmark

Digital + print versions

Years:

2013-2024

About:

As an experienced graphic designer, I have developed impactful logo designs for a wide range of clients, from entrepreneurs to established companies. Each logo is carefully designed to reflect the client’s unique identity, ensuring that it stands out in their respective markets. Whether developing sleek, modern, or timeless, elegant logos, I balance creativity with strategic thinking to deliver logos that are both visually compelling and aligned with the brand’s values. These logos have become integral to the brand stories of numerous clients, helping them build stronger visual identities.

Social Media

Delivery:

Instagram reels + posts

TikTok

Menus (digital + print)

Years:

2013-2024

About:
With a decade of experience managing social media for restaurant owners, I’ve helped businesses elevate their digital presence and drive growth through targeted content strategies. At Cherry House Restaurant, I successfully increased their Instagram following by 2,300 within 12 months. During COVID, I developed and executed on-brand campaigns that boosted takeout orders by 55%.

More recently, at Shnier, my custom designs led to a 25% increase in social media engagement, with posts and reels featuring my graphics consistently outperforming those using stock imagery.